Thirteen years building and enabling distributed sales organisations while generating more than $15M in commissions across multiple global companies. Designed the programs, playbooks, coaching systems and operating rhythms that turn commercial strategy into what people actually do on a Tuesday. Grew one field network past 52,000 independent distributors and customers across international markets, none of them employees and none of them able to be instructed, and sat on corporate advisory councils to multinational executives on strategy, systems and market direction.
The recurring problem across every engagement has been the same: organisations know what to do and don't do it. Static training, manuals and PDFs never closed that gap. AI gives us a new way to attack it, by adapting support to how people actually work rather than giving everyone more of the same. That is the specific problem I solve, and I have built it in production rather than described it.
- Sales enablement, seller onboarding and launch systems, sales plays, coaching programs, leader development, 90-day performance programs
- Adult learning and facilitation, program design, instructor-led delivery, behavioural activity targets, performance measurement and review
- AI solution design, LLM orchestration, prompt architecture, AI behaviour design, human-in-the-loop systems
- Business transformation, diagnostics, business cases, operating model and workflow redesign, adoption and change
- Behavioural systems, onboarding architecture, activation sequencing, retention design, progression logic
- Product architecture & delivery, full-stack build from concept to production; iteration shaped by live feedback
- Executive engagement, consulting with founders, C-suite and senior leaders of global organisations
- Governance-aware AI, designing systems that support consistent, policy-aligned output at the point of generation
- Six products designed, built and shipped on one platform architecture, including an AI system in daily use by live users, alongside executive-level engagements with the leadership of global organisations.
- Designed and built the Duply platform, decision engine, AI orchestration, user memory, behavioural sequencing and automation, and took its flagship interface, Ask Duply, from concept to production with live users and ongoing feedback.
- Delivered a 90-day enterprise consulting engagement for Isagenix, a global wellness organisation: diagnosis and redesign of Associate onboarding, recruitment sequencing and activation workflows, handed over with an automation-ready architecture and measurement framework.
- Applied the same architecture to consumer wellness at scale, a custom experience built to serve a practitioner's established social audience at scale, and to field enablement through a structured 70-day customer journey connected to automated progression hooks.
- Reached the highest field leadership rank in two global organisations across a thirteen-year career building and leading distributed salesforces.
- Created the Field Activation Audit and Duplication Scorecard, diagnostic instruments that convert field execution problems into scored, prioritised findings for executive teams.
Founder & Product Architect, Duply / Ask Duply
Designed and built an AI-enabled execution operating system for field organisations: platform architecture, AI orchestration, full-stack engineering, deployment, user onboarding and iteration against live feedback. Leads the consulting practice, including a 90-day enterprise onboarding transformation for a global wellness organisation, and enterprise conversations with global direct-selling companies.
Transformation Consultant (engagement) · Isagenix International
Ninety-day engagement at chief executive level, reporting to the Chief Executive and her head of systems and events. Diagnosed the onboarding and activation bottleneck across the organisation's front end: sequencing, segmentation by seller motivation and first-week activation. Designed the operating system to fix it and built a working prototype in parallel with the consultation rather than delivering recommendations alone. Delivered the future-state onboarding architecture, automation-ready workflow design, an activation measurement framework and a phased adoption roadmap.
Independent Consultant & Advisory Council Member, Amare · Modere · Isagenix — 2013–2025
Thirteen years advising direct-selling corporations as an independent consultant. Selected to field advisory councils from 2013, the leadership group a multinational consults on strategy, systems and market direction. Amare Global: a twelve-month contract engagement, brought in alongside the incoming CEO to launch the Australian arm. Modere: contracted to launch and scale the Australian field organisation. Isagenix: relocated to England in 2018 to support the European division launch, consulting to the General Manager with executive relationships to the CEO and owners. Keynote presenter to audiences of up to 16,000. Grew one field network past 52,000 independent distributors and customers across international markets.
Owner / Operator, CrossFit Helensvale — 2012–2013
Founded and ran the business with partner, employing and managing a team of four with full operational accountability for staffing, programming, membership growth and P&L.
Head Chef, Fine Dining, Hyatt Regency Sanctuary Cove — 2011–2013
A brigade of six, reporting directly to the Executive Chef. Accountable for rostering, planning, forecasting and budgeting, with food cost, yield and gross margin measured daily. Held concurrently while establishing CrossFit Helensvale.
Regional Systems Consultant, Snap Fitness — 2010–2011
Engaged by the master franchisor to solve a network-wide problem: franchisees running personal training businesses without the systems to run them. Managed eight personal trainers across three sites, hired, trained and held accountable to sales and service standards. Designed and implemented the training, sales and operating systems adopted across the network.
Group Fitness Coordinator & Owner, Personal Training, Goodlife Health Clubs — 2004–2010
Employed as Group Fitness Coordinator, responsible for rostering, programming, instructor management and scheduling across the club timetable. Concurrently built and ran an independent personal training business within the club, with full accountability for client acquisition, retention and revenue.
Sous Chef · Chef de Partie, Tetsuya's · Water's Edge · Circa, The Prince — 1997–2004
Sous Chef and second in charge at Water's Edge, Canberra, a brigade of eight, and the direct line between the executive chef and the team. Brigade of seventeen at Tetsuya's, Sydney, travelling internationally as assistant chef to Tetsuya Wakuda. Trained across Circa at The Prince and Axis, Hyatt Canberra. Where the discipline began: results come from systems and repetition, not talent or motivation.
- Duply, execution operating system: decision engine, AI orchestration, memory, sequencing, automation
- Ask Duply, AI business coach and CRM; in production with live users
- Field Activation Audit, executive diagnostic for field execution
- Duplication Scorecard, self-serve leader assessment, deployed as a live funnel
- The Glow Project, consumer wellness experience built on Duply's architecture to serve a practitioner's community at scale
- The 3B Program, field enablement system: 70-day customer journey with progression hooks into Duply
Diploma of Hospitality Management. Certificate III in Commercial Cookery, Hospitality Training Association. Certificate IV in Fitness, Fit Link. Certificate III in Fitness.
Enablement University (2026): Adult Learning · AI for GTM Leaders · Enablement Charter.
Anthropic Claude and LLM orchestration · prompt and context architecture · edge-serverless computing (Cloudflare Workers) · key-value data stores · JavaScript and modern web · Chrome extension development · workflow automation platforms · SMS and email integration · evaluation-led iteration and versioned deployment.
- Shaklee Leadership Academy (2026), invited session on AI-enabled field execution, business storytelling and practical adoption tools.
- Freedom Fest (November 2026), Surfers Paradise, keynote on adaptive execution and what AI changes about the question people actually ask: what do I do today.
- Keynote presenter and lead trainer to audiences of up to 16,000 across international markets.